The Meatmen Channel specialises in local recipes, featuring daily food content and cooking tips across Singaporean and Asian cuisines. Do Not Design was asked to create a fresh visual identity for the brand, reflecting the group's love for authetic, hearty cuisine.
For the overall look of the brand, we set out to create a visual language that evokes appetite and captures the act of eating, from gobbling and biting to the colours we associate with food.
The colours, typography and layout were carefully chosen to reflect the playful spirit of cooking, trying new recipes and rediscovering the joy of savouring different dishes.
Overall, the identity is a celebration of food and the satisfaction of a good meal. The bold, vibrant colours and playful typography invite viewers to embrace the joy of cooking and eating, while the dynamic layout captures the energy and excitement of the culinary world.
Done together with the team at Do Not Design.